Apparel Graphic Design, Sports Identity, Uniform Design, Product Graphic Development

Adobe Illustrator, Photoshop, Figma, Nano banana(Mockups)

HOT PICKLES is a Portland-based pickleball club for women in their 20s to 40s, founded on the motto of living a healthy lifestyle through energetic and joyful play. I was commissioned to design the club’s logo and develop a cohesive brand identity that reflects the vibrant and uplifting spirit of HOT PICKLES. The main brand colors—pink and green—are featured across the club’s custom sports gear, creating a look that is sporty and comfortable while also capturing the cute yet elegant aesthetic our target audience desires. This project spans the full product graphic design process — from consumer research and color rationale to uniform application, apparel collection, lifestyle styling, and digital content system.