Category
Sports Identity, Branding, Apparel Graphics (2025)
Program
Adobe Photoshop, Illustrator, Nano banana(Mockups)
Description
HOT PICKLES is a Portland-based pickleball club for women in their 20s to 40s, founded on the motto of living a healthy lifestyle through energetic and joyful play. I was commissioned to design the club’s logo and develop a cohesive brand identity that reflects the vibrant and uplifting spirit of HOT PICKLES. The main brand colors—pink and green—are featured across the club’s custom sports gear, creating a look that is sporty and comfortable while also capturing the cute yet elegant aesthetic our target audience desires.
Hot Pickles
This is the sports identity project for a pickleball club promoting energetic play and a healthy lifestyle.
Consumer Profile
Pickleball players from beginners to professionals
20s-40s, Asian women, Energetic, Active, Dynamic, Radiant, Lively
Identity
Blending performance and lifestyle with an inclusive,
accessible approach
