Category
Typography, Poster, Campaign, Print
Program
Adobe Photoshop, Illustrator
Description
This is an independent visual communication project that translates regional cultural identity into a scalable visual system for a global audience. Using Gyeongju’s eight representative colors as the primary palette, I developed a gradient-based color system by blending the eight core hues. This approach allows for infinite visual variations, reflecting the layered history and enduring beauty of Gyeongju’s landmarks while remaining flexible across formats and applications.
This project demonstrates my ability to design visual systems that support clarity, consistency, and storytelling across complex, multi-touchpoint communication environments.
Recognition
Awarded First Prize, 2025 APEC Korea Design Competition
APEC 2025 Typography Poster
This is a typography poster for a design competition to promote the APEC 2025 KOREA Gyeongju. It is a visual communication project focused on translating complex, multinational policy narratives into clear and cohesive visual systems for a global audience.
