Typography, Poster, Campaign, Print, Visual System

Adobe Photoshop, Illustrator, Figma, Claude Code

This is an independent visual communication project that translates regional cultural identity into a scalable visual system for a global audience. Using Gyeongju’s eight representative colors as the primary palette, I developed a gradient-based color system by blending the eight core hues. This approach allows for infinite visual variations, reflecting the layered history and enduring beauty of Gyeongju’s landmarks while remaining flexible across formats and applications.

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This project demonstrates my ability to design visual systems that support clarity, consistency, and storytelling across complex, multi-touchpoint communication environments.