Category
Brand Identity Design, Art Direction, UX/UI Design
Program
Figma, Adobe Photoshop, Illustrator, XD, and Lightroom
Description
The project focuses on communicating the urgency of climate change through familiar, everyday cultural symbols. By combining strategic storytelling, art direction, and scalable visual systems, DODO translates abstract environmental issues into experiences that feel personal, relevant, and actionable. Rather than relying on traditional fear-based imagery, I identified species and everyday objects (coffee, coral reefs, crops, flowers, honey bees, birds) that are both threatened by climate change and intimately connected to people’s daily lives. This strategy invites empathy and connection, helping audiences see themselves in the story of environmental impact.
DODO_Do now Do together
Recognition
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2021 UCDA Design Awards_Silver : DODO (Branding)
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2021 C2A Creative Communication Award Winner in Social responsibility Focus / Social Responsibility : DODO (Branding)
DODO: Translating Climate Change
into Everyday Brand Experiences
VISUAL identity : Logo, Typography, and color palette
INTERACTIVE DIGITAL EXPERIENCE
DODO picnic kit designed to bring the DODO brand into everyday life — a simple reminder of what we enjoy, and what we protect.
Marketing assets
